2020年11月16日 星期一

On Tech: America’s internet has China envy

But is China a peek at the future of technology, or a digital island all its own?

America’s internet has China envy

Simoul Alva

One of the big questions about the future of the internet is whether the world’s digital habits will eventually look like China’s.

For some time, fresh digital trends — both dystopian and useful ones — have gotten started and become big in China. The country was one of the first places where digital payments and loans on smartphones transformed finance, online video streamers became superstars, food delivery apps swept cities, and online misinformation eroded people’s faith in facts.

In the United States and some other countries, technology watchers have tried to borrow from some of China’s internet habits in the belief that they’re a preview of the future everywhere.

The nagging question, though, is whether borrowing from China’s digital world can work. Is China a peek at the future of technology, or a digital island all its own?

Around the world, there are echoes of Chinese internet trends. Ideas that originated in China inspired virtual tip jars in Twitch and YouTube to compensate live streamers, the person-to-person payments in iMessage and Square’s Cash App, and apps that make your selfies look better. Companies in Southeast Asia are borrowing tactics from the all-in-one “super apps” popular in China.

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Right now one of the big ideas from China that makes technologists excited is a blending of e-commerce and web entertainment. In China, QVC-like shopping webcasts, short videos and social media are becoming important ways people both learn about products and buy them instantly from live video feeds.

Dreams of doing something similar outside of China may have motivated Walmart to join a group trying to buy part of the Chinese-owned app TikTok. (That deal remains up in the air.)

You can also see hopes in the food delivery industry for something like Meituan, one of China’s leading food delivery apps whose approach is so unique it may not work in most other countries.

This envy or copycatting of Chinese tech ideas is happening even as there are growing rifts between China and the United States over policy and technology.

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It hasn’t always worked. For every app like TikTok, which started with a popular trend in China that went global, there is a string of failures. Companies have tried and mostly failed so far to bring Chinese-style fleets of rental bicycles to the rest of the world. Just about every messaging app in the world aspires to be a do-everything app like China’s WeChat, and almost none are. The ubiquitous digital payments in China may not catch on in many other places, as my colleague Raymond Zhong has discussed.

And while I’ve heard a lot of magical thinking that restaurant delivery services can get huge in America, as they are in China, it’s unlikely. The United States and Europe generally lack the conditions that make food delivery (possibly) viable in China: dense megacities, low labor costs and the prevalence of all-in-one apps like Meituan that funnel people from delivery to more profitable services like travel booking.

These examples suggest it isn’t a given that China’s digital habits can catch on everywhere else. Even China’s tech stars haven’t had much success taking their biggest ideas outside their home countries — with a few exceptions, including TikTok’s owner, ByteDance, and video games from the WeChat owner Tencent.

Digital trends are constantly in flux both in China and the rest of the world. How much behavior winds up similar to China’s or divergent is one of the open questions about our tech future.

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Tip of the Week

How to hunt for a new TV this Black Friday

Brian X. Chen, a consumer technology columnist for The New York Times, has advice for shopping for televisions this time of year, when retailers advertise sales on electronics that may not actually be good deals:

The typical Black Friday sales started earlier than usual this year. If you’re looking to buy a new TV set, this can be the best or worst time to do so — depending on how you approach it.

First, know that you can get a substantial discount on a TV this time of year. Retailers are trying to clear inventory to make room for new models coming next year.

But when a deal sounds too good to be true, there’s probably a catch. To get our attention, retailers like Best Buy and Amazon advertise unbelievable deals for big-screen TVs that cost as little as $100.

Unfortunately, the so-called doorbuster deals are often on sets that are subpar. Sometimes, retailers sell televisions with model numbers that are nearly identical to popular, high-quality sets just to bait you.

What’s a savvy shopper to do? My best advice is to prepare. Read reviews on the best TV sets for your budget and living situation, jot down the model numbers and keep an eye on their prices.

A good place to start is the guide to best TVs from Wirecutter, the product recommendation website owned by The Times. Wirecutter’s deals page also gives daily updates on the best discounts on the web. You can also use the price-tracking tool Camel Camel Camel to track prices online for the TV set you have your eye on.

Before we go …

  • Your wristband is tattling on you: Some schools, workplaces, sporting leagues and other organizations are handing out wearable gadgets to log people’s skin temperature, automatically log their contacts or otherwise try to detect early signs of the coronavirus or alert people to possible virus exposure. My colleague Natasha Singer writes that these wearable trackers could fill an important gap in pandemic safety, but they also normalize continuous surveillance that could outlast this moment.
  • Try some “informational distancing”: Davey Alba and Joe Plambeck write for The Times’s California Today newsletter about the types of U.S. election misinformation that keep getting recycled — included unsubstantiated rumors of dead people voting and baseless claims that software “glitches” changed vote tallies. And they suggest tactics to stay levelheaded, including tuning out politicians and pundits for a little while.
  • Clean up on aisle five, and shoot a video there: Workers at Sephora, Dunkin’, GameStop and some other retailers are being encouraged to film TikTok videos to generate attention for their companies, Modern Retail reports. The stores hope that their employees can advertise their messages better than they can, and workers often get perks like gift cards.

Hugs to this

Would you like to see videos of baby sloths?! (Yes, yes, you would.)

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